Life Insurance at Any Age: How Much Coverage You Really Need
(Hint: You Might Be Overpaying—or Underprotected!)
“I thought I needed $1 million… turns out $250,000 was perfect.”
That’s what Jennifer, a 52-year-old teacher from Denver, told me after we reviewed her life insurance needs. She’d been paying $400 a month for a whole life policy her brother-in-law sold her fifteen years ago. After our analysis, she switched to a $250,000 term policy for $85 a month and put the $315 monthly savings into her retirement account.
Sound surprising? You’re not alone. I’ve been helping families navigate life insurance decisions for over two decades, and I see the same mistakes over and over again. Most people get life insurance wrong in one of two ways:
1️⃣ Overbuying (wasting thousands on unnecessary coverage)
2️⃣ Underinsuring (leaving loved ones vulnerable)
Here’s what drives me crazy: financial advisors and insurance agents keep pushing outdated formulas and one-size-fits-all solutions. Meanwhile, real families with real needs are either throwing money away or setting up their loved ones for financial disaster.
The truth? Your perfect coverage amount isn’t a random guess or some agent’s commission-driven recommendation—it’s a calculated number based on YOUR unique life situation.
Let me show you how to get it right.
The Personal Stories That Changed My Perspective
The Over-Insured Executive
Meet David, a 45-year-old software executive making $200,000 a year. When he came to me, he was carrying $2 million in whole life insurance, paying nearly $800 monthly in premiums. His agent had convinced him he needed “10 times his income” for proper protection.
But here’s what that agent didn’t consider:
- David’s wife Sarah earned $150,000 as a nurse practitioner
- They had only $180,000 left on their mortgage
- Their kids were 16 and 18—college was mostly funded through 529 plans
- They already had $400,000 in retirement savings
After running the numbers, David’s actual life insurance need was closer to $500,000, not $2 million. We restructured his coverage with a $500,000 term policy costing $180 monthly, freeing up $620 each month for additional investments. Over 20 years, that extra $620 monthly, invested at a modest 7% return, will grow to over $300,000.
The Under-Protected Young Family
Then there’s Maria and Carlos, both 32, with twin 3-year-olds. Carlos worked construction making $65,000 annually, while Maria stayed home with the kids. They thought they couldn’t afford life insurance, so Carlos had only the basic $50,000 group policy through work.
When we calculated their real needs, the picture was sobering:
- $280,000 remaining on their mortgage
- $200,000 needed for each child’s college education
- $150,000 to replace Carlos’s income for 5 years while Maria got back into the workforce
- $50,000 for final expenses and emergency fund
Total need: $880,000. And here’s the kicker—a $900,000 20-year term policy for Carlos cost only $65 monthly. That’s less than their cable and streaming subscriptions combined.
The Empty Nester’s Wake-Up Call
Finally, there’s Robert, 68, whose story illustrates why age doesn’t automatically eliminate your need for life insurance. Robert’s wife Patricia had been diagnosed with early-stage dementia, and he was terrified about the potential costs.
“I thought we were done with life insurance,” Robert told me. “The kids are grown, the house is paid off. But if Patricia needs long-term care and I die first, she’ll be completely vulnerable.”
We found Robert a $150,000 whole life policy that would provide immediate cash if he died, plus build cash value he could access if he needed long-term care himself. At 68, in good health, it cost him $275 monthly—expensive, yes, but a fraction of what Patricia’s care could cost.
Why Standard Coverage Formulas Fail You (And What Really Matters)
That “10x your income” rule? It was created in the 1970s when families looked completely different. Back then, most households had one income, mortgages were smaller relative to income, and college costs weren’t astronomical.
Today’s families are complex. Your real needs depend on factors that generic formulas completely ignore:
Your Debt Reality Check
Not all debt is created equal. Your mortgage might seem scary at $350,000, but if your spouse earns enough to make the payments, life insurance doesn’t need to pay it off entirely. However, that $45,000 in credit card debt your spouse doesn’t know about? That’s a different story.
I once worked with a client who discovered his late wife had accumulated $80,000 in secret credit card debt. His $200,000 life insurance policy suddenly felt inadequate when he realized nearly half would go to debt he didn’t even know existed.
The questions you need to ask:
- Which debts would my spouse struggle to pay?
- Are there cosigned loans that would become their responsibility?
- Do we have business debts that could impact family assets?
Your Dependents’ True Needs
The traditional advice says “cover your kids until they’re 18.” But have you looked at college costs lately? The average four-year degree now costs $104,000 at public schools and $236,000 at private institutions. And that’s today’s costs—not what they’ll be in 10-15 years.
But here’s what really matters: What kind of life do you want your family to maintain if you’re gone?
Sarah, a 38-year-old marketing director, put it perfectly: “I don’t want my kids to just survive if something happens to me. I want them to thrive. I want my husband to be able to choose whether to work full-time or be more present for them during their teenage years.”
That perspective changed everything about how we calculated her coverage needs.
Your Existing Assets (The Often-Overlooked Factor)
This is where people make their biggest mistakes. They either completely ignore their existing assets or they overestimate how accessible they are in a crisis.
Assets that truly reduce your life insurance needs:
- Liquid savings and investments (accessible within 30 days)
- Existing life insurance policies
- Pension benefits payable to survivors
- Social Security survivor benefits (often overlooked but significant)
Assets that DON’T reduce your needs as much as you think:
- Retirement accounts (penalties, taxes, and lost growth potential)
- Real estate (illiquid, market-dependent, emotional attachment)
- Business ownership (often worthless to surviving family members)
- Whole life cash values (usually much less than you’ve paid in)
Your Goals Beyond Just “Replacing Income”
Income replacement is just the starting point. What are you really trying to accomplish?
Protection Goals:
- Maintain family’s current lifestyle
- Pay off debt to reduce monthly obligations
- Fund children’s education
- Provide emergency cash for immediate needs
Legacy Goals:
- Leave inheritance to children or grandchildren
- Support charitable causes important to you
- Equalize inheritance when leaving business to one child
- Pay estate taxes without forcing asset sales
Business Goals:
- Fund buy-sell agreements
- Provide key person protection
- Retain valuable employees through benefits
The Age Myth Debunked: Why It’s Never Too Late (Or Too Early)
“I’m too old for life insurance” is a $500,000 mistake.
I hear this constantly, and it breaks my heart because it’s simply not true. Yes, life insurance gets more expensive as you age, but the need doesn’t automatically disappear.
Your 30s-40s: The Foundation Years
This is prime time for life insurance, and frankly, if you have dependents and you don’t have coverage, you’re playing financial Russian roulette with your family’s future.
Why it’s perfect timing:
- You’re (hopefully) healthy, so premiums are low
- Your coverage needs are highest (young kids, big mortgage)
- Term insurance is incredibly affordable
- You have decades for any cash value policies to grow
Real example: Michael, 34, healthy non-smoker, $750,000 20-year term policy: $42 monthly. That’s $1.40 per day to protect his family’s entire future.
Common mistake: Buying permanent insurance when term makes more sense. At 34, Michael was quoted $485 monthly for a $750,000 whole life policy. The difference? $443 monthly invested at 7% annual return would grow to over $500,000 by the time his term policy expires.
Your 50s-60s: The Transition Decade
This is where life insurance planning gets interesting. Your needs are changing, but they haven’t disappeared.
What’s different:
- Kids might be launched (reducing needs)
- Mortgage is partially paid down
- Retirement savings have grown
- But… aging parents might need support
- And… long-term care becomes a real concern
Strategy shift: Instead of maximum coverage, focus on strategic coverage.
Linda, 58, is a perfect example. Her kids were grown, but she and her husband Tom realized they needed coverage for potential long-term care costs. They each bought $200,000 hybrid life insurance policies with long-term care riders. If they never need care, their kids inherit $400,000. If they do need care, they have $600,000 in benefits available.
Cost? $165 monthly each. Compare that to traditional long-term care insurance at their age: $280 monthly each with no guarantee of benefits if they never need care.
Your 70s and Beyond: Final Expense and Legacy Planning
“But I’m 75—isn’t it too expensive?”
Maybe, maybe not. It depends on what you’re trying to accomplish.
Guaranteed issue final expense insurance exists specifically for seniors who want to ensure their final expenses don’t burden their families. These policies typically offer $10,000-$25,000 in coverage with no medical exam required.
Real costs:
- 75-year-old: $10,000 guaranteed issue policy = $65-85 monthly
- 80-year-old: $15,000 guaranteed issue policy = $110-140 monthly
Is it expensive? Yes. Is it worth it? That depends on your situation.
Eleanor, 78, explained it perfectly: “I’ve watched too many families go into debt to bury their parents with dignity. I don’t want my kids choosing between a nice funeral and paying their own bills.”
But here’s the sophisticated strategy: Some seniors use life insurance for estate tax planning. If you have significant assets and your heirs will face estate taxes, life insurance can be incredibly tax-efficient.
The 3 Policy Types—Which Fits Your Life Stage?
Let me break down the three main types of life insurance in plain English, without the insurance industry jargon.
Term Insurance: The Rental Car of Life Insurance
Best for: Most people, most of the time.
Think of term insurance like renting a car. You pay for exactly what you need, when you need it, and you’re not stuck with it forever.
The Good:
- Incredibly affordable, especially when you’re young
- Simple to understand (you pay premiums, they pay death benefit)
- Perfect for temporary needs (mortgage, kids at home)
- Easy to shop and compare
The Not-So-Good:
- Premiums increase at renewal (though slowly for the first 10-20 years)
- No cash value or investment component
- Coverage eventually becomes unaffordable or unavailable
Pro tip – The Laddering Strategy: Instead of buying one massive policy, consider multiple smaller policies with different term lengths.
Example: Instead of one $800,000 30-year policy, consider:
- $400,000 20-year term (covers mortgage)
- $200,000 15-year term (until youngest child graduates college)
- $200,000 10-year term (extra protection during peak earning years)
As each policy expires, your needs decrease and you’re not stuck paying for coverage you no longer need.
Who shouldn’t buy term: People who need permanent coverage (estate planning, business continuation) or those who want forced savings.
Whole Life Insurance: The Home Ownership of Life Insurance
Best for: People who need permanent coverage and want predictable, guaranteed growth.
Whole life is like buying a house—higher upfront costs, but you’re building equity and you have permanent ownership.
The Good:
- Coverage lasts your entire life (as long as you pay premiums)
- Cash value grows at guaranteed rates
- Dividends can increase both death benefit and cash value
- Tax-advantaged growth and access to cash value
The Not-So-Good:
- Expensive, especially compared to term
- Complex to understand (insurance + investment)
- Poor returns in early years due to high fees
- Less flexibility than other permanent options
When it makes sense: Sarah, 45, high-income earner who had maxed out her 401(k) and IRA contributions, wanted additional tax-advantaged savings. She also needed permanent life insurance for estate planning. A $500,000 whole life policy allowed her to accomplish both goals in one product.
When it doesn’t make sense: Mark, 32, was sold a $300,000 whole life policy costing $285 monthly. His agent showed him projections of the cash value growing to $150,000 by age 65. But Mark would pay in $113,220 over those 33 years, and the guaranteed cash value at 65 was only $89,000. He could have bought $300,000 term insurance for $35 monthly and invested the $250 difference, likely ending up with significantly more money.
Final Expense Insurance: The Safety Net
Best for: Seniors who want to cover funeral costs and small debts without burdening family.
This is simplified whole life insurance, usually offered in smaller amounts ($5,000-$50,000) with simplified underwriting.
The Good:
- No medical exam required (usually just health questions)
- Coverage amounts designed to cover typical final expenses
- Premiums typically level for life
- Quick approval process
The Not-So-Good:
- Expensive per $1,000 of coverage
- Limited coverage amounts
- Usually includes waiting periods (reduced benefits if you die in first 2-3 years)
Real example: Betty, 73, in poor health, couldn’t qualify for traditional life insurance. She bought a $15,000 final expense policy for $95 monthly. Expensive? Yes. But it gave her peace of mind that her children wouldn’t have to choose between a dignified funeral and their own financial stability.
The 5-Minute Coverage Calculator (That Actually Works)
Forget complicated formulas. Here’s how to calculate your real life insurance needs in five minutes:
Step 1: Calculate Your Family’s Immediate Cash Needs
Final expenses: $15,000-25,000 (funeral, legal, immediate bills) Emergency fund: 6 months of family expenses Debt payoff: List only debts that would burden survivors
- Mortgage: $______
- Credit cards: $______
- Auto loans: $______
- Student loans: $______
- Other: $______
Immediate needs total: $______
Step 2: Calculate Future Financial Goals
Income replacement: Surviving spouse’s income gap × years needed
- Your current income: $______
- Survivor’s income: $______
- Annual gap: $______
- Years needed: ______
- Total income replacement: $______
Children’s education: Number of kids × estimated college cost
- Child 1: $______
- Child 2: $______
- Child 3: $______
- Education total: $______
Other goals:
- Care for aging parents: $______
- Charitable giving: $______
- Legacy for children: $______
Future needs total: $______
Step 3: Subtract Your Existing Assets
Liquid assets:
- Savings accounts: $______
- Investment accounts: $______
- Existing life insurance: $______
Future assets:
- Social Security survivor benefits: $______ (estimate $1,500-3,000 monthly)
- Pension survivor benefits: $______
- 401(k)/IRA balances: $______ (use only 50% to account for taxes and penalties)
Total existing assets: $______
Step 4: Your Life Insurance Need
Total needs (Step 1 + Step 2): $______ Minus existing assets (Step 3): $______ Your life insurance need: $______
Real Example: The Johnson Family
Step 1 – Immediate needs:
- Final expenses: $20,000
- Emergency fund: $30,000 (6 months × $5,000 monthly expenses)
- Mortgage: $185,000
- Credit cards: $12,000
- Immediate total: $247,000
Step 2 – Future needs:
- Income replacement: $50,000 × 15 years = $750,000
- College for two children: $120,000 × 2 = $240,000
- Future total: $990,000
Step 3 – Existing assets:
- Savings: $25,000
- 401(k): $150,000 × 50% = $75,000
- Social Security: $2,000 monthly × 12 × 15 years = $360,000
- Existing group life insurance: $100,000
- Asset total: $560,000
Step 4 – Life insurance need: $1,237,000 – $560,000 = $677,000
The Johnsons rounded up to $700,000 and bought a 20-year term policy for $78 monthly.
Advanced Strategies for Different Life Situations
The Business Owner’s Dilemma
If you own a business, your life insurance needs become much more complex. I learned this the hard way when my client Robert died unexpectedly, leaving his 60% stake in a successful marketing firm to his wife Karen.
Karen had no interest in running the business, but Robert’s business partner couldn’t afford to buy her out. The business partnership agreement was vague, leading to months of legal battles while the company struggled without clear leadership. Eventually, Karen sold her stake for much less than it was worth just to end the conflict.
The solution: Buy-sell agreements funded with life insurance.
Here’s how it works:
- Business partners agree on a valuation method
- Each partner buys life insurance on the others
- If one partner dies, the insurance proceeds fund the buyout
- Surviving family gets fair value, remaining partners get control
Example structure:
- Robert and his partner each owned 50% of a business valued at $2 million
- Each bought $1 million life insurance policies on the other
- When Robert died, his partner used the $1 million death benefit to buy Robert’s stake from Karen
- Karen received fair value, the partner-maintained control, and the business continued operating smoothly
The Stay-at-Home Parent’s Value
This might be the most underestimated life insurance need in America. “Why do I need life insurance? I don’t earn any income.”
Let me introduce you to Jennifer, a stay-at-home mom with three kids under 10. Her husband Mark earned $85,000 as an accountant and figured he was the only one who needed life insurance.
Then we calculated what Mark would actually have to pay to replace Jennifer’s contributions:
- Full-time childcare: $2,400 monthly
- Housekeeping service: $600 monthly
- Meal preparation: $400 monthly
- Transportation/errands: $300 monthly
- Total monthly cost: $3,700
That’s $44,400 annually in after-tax dollars. Mark would need to earn about $60,000 pre-tax to net $44,400. Suddenly, life insurance on Jennifer made perfect sense.
We bought Jennifer a $500,000 20-year term policy for $32 monthly. If something happened to her, Mark could afford quality childcare and still maintain their lifestyle without working 80-hour weeks.
The Sandwich Generation Solution
Meet Tom and Lisa, both 52, with a 16-year-old daughter and Lisa’s 78-year-old mother living with them. Tom’s father was in assisted living costing $4,500 monthly.
Traditional life insurance calculations didn’t account for their unique situation:
- College for their daughter in two years
- Potential long-term care costs for Lisa’s mother
- Ongoing care costs for Tom’s father
- Their own retirement planning falling behind due to family obligations
Our solution: Permanent life insurance with long-term care riders.
They each bought $300,000 whole life policies with long-term care benefits. If they need care themselves, the policies provide $450,000 each in care benefits. If they never need care, their daughter inherits $600,000 tax-free.
The cost was significant—$485 monthly combined—but it solved multiple problems with one strategy.
The High-Net-Worth Estate Planning Strategy
Finally, let’s talk about wealthy families who think they don’t need life insurance because they have “enough money.”
Charles and Margaret, both 68, had a $4 million estate consisting mostly of real estate and a family business. Their three children were successful professionals who didn’t need inheritance to survive.
“We don’t need life insurance,” Charles told me. “The kids are doing fine.”
But I asked him to consider the tax implications. At their estate size, federal estate taxes would consume about $400,000 of their wealth. Their state also imposed estate taxes, adding another $150,000.
More importantly, most of their wealth was illiquid. If Charles died, Margaret might be forced to sell real estate or business interests at unfavorable prices to pay taxes and maintain her lifestyle.
The solution: Second-to-die life insurance owned by an irrevocable trust.
For $425 monthly, they purchased a $750,000 second-to-die policy. When the second spouse dies, their children receive $750,000 tax-free to pay estate taxes and equalize inheritances.
The insurance is owned by a trust, so it’s not included in their taxable estate. Their $425 monthly premium saves their children potentially hundreds of thousands in taxes and forced asset sales.
Common Mistakes That Cost Families Thousands
Mistake #1: Buying What You’re Sold, Not What You Need
Insurance agents work on commission. The more expensive the policy, the higher their commission. This creates an obvious conflict of interest that costs families dearly.
The whole life insurance trap: Maria, 28, was sold a $250,000 whole life policy for $180 monthly. The agent showed her how the cash value would grow to $89,000 by age 65.
What the agent didn’t mention:
- Maria would pay $79,920 in premiums over 37 years
- The guaranteed cash value was only $52,000 at age 65
- She could buy $250,000 term insurance for $22 monthly and invest the $158 difference
- That $158 monthly invested at 7% would grow to $310,000 by age 65
Maria was paying nearly $2,000 extra annually for inferior results.
Mistake #2: Ignoring Inflation
This mistake drives me crazy because it’s so easily avoided. I see families buy $500,000 policies and think they’re set for life, not realizing that $500,000 today won’t buy the same lifestyle in 20 years.
The reality check: At 3% annual inflation, $500,000 today has the purchasing power of only $275,000 in 20 years. Your family’s $500,000 death benefit might not even pay off the mortgage, let alone replace your income.
The solution: Buy coverage that accounts for inflation, or buy more coverage than you think you need today.
Mistake #3: Treating Life Insurance as an Investment
Life insurance is protection first, investment second. I’ve seen too many people buy expensive permanent policies hoping to get rich from the cash value growth.
The math doesn’t work:
- Whole life policies typically return 3-5% annually
- You can earn 7-10% in diversified stock market investments
- Life insurance has high fees and limited liquidity
- You lose the death benefit if you withdraw the cash value
Better strategy: Buy term insurance for protection, invest the difference in tax-advantaged retirement accounts.
Mistake #4: Not Reviewing Coverage as Life Changes
Life insurance isn’t a “set it and forget it” purchase. Your needs change dramatically over time, but most people never review their coverage.
Life events that change your needs:
- Marriage or divorce
- Birth or adoption of children
- Home purchase or mortgage payoff
- Career changes or income increases
- Children becoming financially independent
- Retirement
- Death of spouse
- Diagnosis of serious illness
I review every client’s coverage annually because needs change constantly.
Mistake #5: Focusing Only on the Breadwinner
Both spouses need life insurance, even if only one works outside the home. The non-working spouse provides valuable services that would be expensive to replace.
Moreover, both spouses should have enough coverage to allow the survivor to grieve without immediate financial pressure. Nothing is worse than losing your spouse and immediately having to make major financial decisions while you’re emotionally devastated.
Shopping for Life Insurance: How to Get the Best Deal
The Medical Exam Process (And How to Ace It)
Most people dread the life insurance medical exam, but it’s usually much simpler than they expect. Here’s how to prepare:
Before the exam:
- Schedule it for morning when you’re fresh
- Get a good night’s sleep
- Avoid caffeine, alcohol, and heavy exercise 24 hours before
- Bring a list of all medications
- Fast for 8-12 hours if blood work is required
During the exam:
- Be honest about your health and lifestyle
- Bring medical records if you have any ongoing conditions
- Ask questions if you don’t understand something
The nurse will typically:
- Measure height, weight, and blood pressure
- Draw blood and collect urine samples
- Ask about medical history and lifestyle
- Sometimes perform an EKG
Red flags that increase premiums:
- High blood pressure or cholesterol
- Diabetes or pre-diabetes
- Smoking (even occasionally)
- Dangerous hobbies (skydiving, rock climbing)
- Multiple traffic violations
- Foreign travel to certain countries
Comparing Quotes: What Really Matters
Don’t just compare premiums. Look at the complete picture:
Company financial strength:
- A.M. Best rating of A- or better
- Strong surplus and claims-paying history
- Long-term stability (avoid brand-new companies)
Policy features:
- Conversion options (term to permanent)
- Waiver of premium for disability
- Accidental death benefits
- Terminal illness riders
Premium structure:
- Level premiums vs. increasing premiums
- Guaranteed rates vs. current rates
- What happens at renewal
Working with Agents vs. Online Shopping
Independent agents offer:
- Access to multiple insurance companies
- Personalized advice and service
- Help with complex situations
- Ongoing relationship for future changes
Online shopping offers:
- Convenient comparison shopping
- Often lower prices (no agent commissions)
- Faster application process
- Good for straightforward situations
My recommendation: Use online tools to educate yourself and get preliminary quotes, but work with an independent agent for the final purchase, especially if your situation is complex.
Real Talk: The Emotional Side of Life Insurance
Let me be honest with you. After 20 years in this business, I’ve sat with hundreds of families during the worst moments of their lives. I’ve seen what happens when families are protected, and I’ve seen what happens when they’re not.
When families are properly insured:
- Surviving spouses can take time to grieve without immediate financial pressure
- Children’s lives continue with minimal disruption
- Dreams like college education remain achievable
- Families can maintain their dignity and independence
When families are underinsured:
- Financial stress compounds emotional grief
- Surviving spouses must make major life changes immediately
- Children’s opportunities become limited
- Family relationships suffer under financial strain
The most heartbreaking conversation I ever had was with Linda, whose husband died at 41 with only $50,000 in group life insurance. She had three kids under 12, a $280,000 mortgage, and no income.
“He always said we couldn’t afford life insurance,” she told me through tears. “But we couldn’t afford NOT to have it.”
Linda lost her home within eight months. The kids changed schools twice. She worked two jobs just to make ends meet. The $50,000 death benefit was gone within six months.
Compare that to the Miller family. When Dad died unexpectedly at 38, his $750,000 term life policy allowed Mom to pay off the mortgage, maintain their lifestyle, and actually increase her time with the kids during their grief.
“The life insurance gave us choices,” she told me. “We could focus on healing instead of just surviving.”
That’s the real value of life insurance—it preserves choices during the most difficult time in your family’s life.
Don’t Guess—Get It Right
Look, I get it. Life insurance isn’t fun to think about. It forces you to confront your own mortality and consider scenarios you’d rather ignore. But that’s exactly why you need to get it right.
💡 Smart coverage means:
- Paying only for what you need
- Avoiding costly permanent policies when term works better
- Ensuring no gaps in protection as your needs change
- Reviewing regularly as life evolves
The life insurance industry makes this more complicated than it needs to be. Agents have incentives to sell expensive products. Online calculators use outdated formulas. Generic advice doesn’t account for your unique situation.
But you don’t have to navigate this alone. The strategies I’ve shared in this guide have helped thousands of families get the protection they need without overpaying for coverage they don’t need.
Your next steps:
- Calculate your real coverage needs using the method above
- Get quotes from multiple highly-rated companies
- Work with an independent agent who represents your interests
- Choose coverage that fits your budget and protects your family
- Review annually and adjust as your life changes
Remember: The best life insurance policy is the one you can afford to keep in force. A $1 million policy you can’t pay for is worthless. A $250,000 policy that fits your budget could save your family’s financial future.
👉 [Calculate Your Perfect Coverage Amount Now]
Final Thoughts: Your Family’s Financial Security Starts Today
Every day I meet families who wish they had acted sooner. Parents who realize their kids are growing up unprotected. Spouses who recognize their partner would struggle financially. Business owners who understand their company could collapse without proper planning.
The common thread? They all say, “I kept meaning to get life insurance, but life got in the way.”
Don’t let that be your story.
The average person overpays for life insurance by 43% because they don’t understand their real needs or they accept the first policy they’re shown. You now have the knowledge to do better.
Your family’s financial security is too important to leave to chance. The few hours you invest in getting life insurance right could determine whether your loved ones thrive or merely survive if something happens to you.
Take action today. Your future self—and your family—will thank you.
P.S. The cost of proper life insurance protection is almost always less than families expect, while the cost of being unprotected is always higher than they can afford. Don’t find out the hard way which situation applies to your family.